BPL launched rural activation program in UP and Bihar for BPL Chirag
Millions across India are trying to find for a solution to the irregular supply of electricity that is interrupting their lives. It was found that majority of them still resort to unhealthier and inefficient lighting options to overcome this problem. Lack of electricity raised major concerns for the future of children who found it increasingly difficult to focus on their education.
BPL Techno Vision Pvt Limited, the leading rechargeable lighting systems company in India, took a step further in solar LED rechargeable revolution to develop the BPL 'Q' Tech. Unlike the 8 - 12 hours of charging required by other lights in the category, BPL Chirag requires only 4 hours for full charging and gives 5 hours of light.
BPL Techno Vision Pvt Ltd, launched rural activation program in UP and Bihar. The whole rural activation objective is to communicated features and benefits of BPL Chirag over the conventional, unhealthier and inefficient lighting options. To make the rural consumer aware that they have a viable option that can be charged in 4 hours and can be used for 5 hours. It was important to convey that Chirag is not only helpful for children who can study and progress in life but it also helps farmers to work during night and housewives to do the daily chores which gets hampered because of absence of light
The program is to interact with the audience through various games and engagement activities. This includes – product and features demo, dark room, wheel of fortune, quiz etc.